Answer :
The internet has changed how, when, and where people may make purchases, from ordering household goods to buying the newest trends. A Pew Research Center survey from July found that some Americans, especially younger adults, follow and seek advice from influencers on social media. At the same time, social media has grown to be a crucial tool for consumers.
Social media has evolved as a means for people to advertise items, provide tutorials, and generate content in the hopes of influencing people's tastes, purchases, or opinions as Americans turn to their digital devices for online shopping.
Some estimate that brands spend billions on influencer marketing, and businesses are collaborating with these influencers to reach customers.
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